When J-pop singer Ado held her second live concert on August 11 at the Saitama Super Arena, she did it without showing her real face. Instead, she used an anime-style avatar to keep the crowd focused on her. And she pulled it off perfectly.
The 19-year-old singer held a two and a half hour show that filled the arena to capacity, but her fans weren’t allowed to see her face. And for that, she earned the attention of many.
Her debut single ‘Usseewa’ became an instant hit in Japan, and her performance on the 73rd Kohaku Uta Gassen on November 16 – the singing part of One Piece Film Red diva Utah – was watched by more than 10 million people. Her music videos racked up over 100 million views and her songs were a major hit on iTunes and other streaming services.
As she continues to build her fan base, Ado is working with the best of the best in the music industry. Her music has a freight train energy that will make you stop and listen.
But there’s also a softness to her voice that’s surprising. It’s a voice that sounds like the deep sea on calm days, punctuated by long pauses for thought.
It’s a voice that will turn heads and bring out the best in her audience. It’s a voice that will help her rise to the top of the Japanese pop scene.
She has a background in Vocaloid, a software that allows users to create synthetic vocals and other sounds. She’s listened to this type of software on her father’s computer since she was a child, and her interest in it led her to start making her own songs.
Her first song ‘Usseewa’ became a huge hit in Japan and gained the title “2021 Youth Anthem.” She is now a major star with a number of successful albums and tracks to her name. She’s worked with some of the biggest names in the music industry and her songs have been featured in countless video games and TV shows.
While she may seem like the epitome of a diva, Ado is surprisingly shy and reserved. She has a low tenor voice that tears through her songs, but on our Zoom call, she sounds soft and intimate.
The young artist has been releasing music for more than two years, but her career has skyrocketed in the last year. Her single ‘Usseewa’ reached the top of the charts in Japan and the video garnered over 100 million views in just 148 days.
She’s been a major success in the Japanese music industry and her music has been licensed to various television shows, movies, and video games. She has also been invited to perform at major events.